He wants 50,000 people to help him make a £1 million film. He plans to release the final film online under the Creative Commons licence, which will allow anyone to recut it.
What does the help entail? Primarily a donation of £25, although Matt plans to open the scriptwriting process to a wiki style group project. In addition to joining a mob of script doctors, you’ll also be able to take part in marketing and other creative decisions.
How will this work? Let me quote from the FAQ:
We started the project with a deliberately unpackaged project — to make it clear I wasn’t paying lipservice to the idea of members influencing the content — but we had some loose parameters.
The genre was to be thriller based with soft sci-fi elements. We are now developing two scripts, The Unfold and Glitch on the forums, based on member input into initial drafts written by me. Angels will then dissect and improve upon (script doctor, and rewrite) via dedicated script wiki’s. A vote will be taken by all members to decide which script is chosen for production. This is what we talk about when we say as a member of the Swarm you involved in MAJOR creative decisions.
I see ASOA as a benevolent dictatorship, so I will endeavour to give/take as much creative input as possible from The Swarm to make a better movie, and in so doing, I also expect The Swarm to give me a similar level of respect to make creative decisions and flex my own creative freedoms to make what I believe will be the best film possible.
Hanson is known for his study of film, but his IMDb portfolio is suspiciously thin.
Am I too cynical?
Here is the forum thread with the story-breaking of “The Unfold“.
I don’t have high hopes for this. On the other hand, the project involves talented folk like Cory Doctorow and Warren Ellis (“Global Frequency”) – acting as advisors.
Can the hive mind build this movie? That’s not the right question. The right question is: will they pay for it to be made by someone else?